Solutions and page designs
In order for users to recall key features while making their purchase decision we reinforced the newly designed brand identity to facilitate quick recognition between features.
Page Design
In order for users to recall key features while making their purchase decision we reinforced the newly designed brand identity to facilitate quick recognition between features.
Order checkout
Home Screen
order customization
Cafe Zupas
Redefining Café Zupas mobile ordering for a seamless ordering & dining experience
Team
Adam Mitchell, Bottlerocket Team (Development)
Role
Lead Designer
Timeline
January 2023 - September 2023
Website
About CAFÉ ZUPAS
Café Zupas is a fast-casual restaurant dedicated to serving fresh, chef-crafted meals with a variety of wholesome options. Their menu features a wide selection of salads, soups, sandwiches, and desserts, all made with high-quality ingredients to deliver both flavor and nutrition. The Café Zupas mobile app enhances the dining experience by allowing users to customize orders, explore seasonal menus, and access exclusive rewards, with convenient options for pickup, delivery, or dine-in
the goal
Allow users to implement multiple catering orders at Cafe Zupas from online mobile ordering, & app orders.
what we saw
An application that didn’t align with the restaurant’s brand messaging and inefficiently used food menu categories, loyalty dashboard, and other features that hindered conversions.
The Approach
Identify and prioritize opportunities in Cafe Zupas’ entire mobile ordering experience through qualitative, quantitative, and generative research methods
PROJECT brief
In our discussions with the client the main priority was to tackle 4 main objectives .
1
Refreshed Visuals
Utilize the refreshed branding to create a more engaging and modern user experience.
3
Provide Store Information
Make store information readily available for users by ensuring that key details such as location, hours of operation, contact information, and available services are present.
2
Unique Ordering Flow
Develop user-friendly pathways for catering orders, enabling customization, submission, and collaborative approval.
4
Optimize Loyalty Dashboard
Reimagine the user dashboard experience to encourage additional orders and app engagement
reDesigning the ordering experience
Understanding that the emphasis would be placed on individual and group order catering we optimized the food menu on site to communicate this messaging to users.
Group Leader ordering
The group ordering process allows the leader to initiate the order by selecting a pickup time or delivery option and specifying a location. Afterward, they invite participants to join via a link or email. The leader can track who has submitted their orders, ensuring all participants complete their selections. Once all orders are in, the leader reviews and submits the final order, consolidating everything into a single transaction for convenience.
Building customer loyalty
By integrating and gamifying loyalty rewards, we i keep users engaged by offering ongoing incentives that encourage regular interactions and repeat purchases. Through the app, users can easily track and redeem points, access exclusive offers, and receive personalized rewards, creating a sense of value and exclusivity. The program not only motivates users to return frequently, but also enhances their experience with rewards tailored to their preferences.
Invitee ordering
Invitees receive a link or email from the leader to join the group order, allowing them to browse the Café Zupas menu and customize their individual selections, such as choosing salads, sandwiches, soups, or sides. Once their order is complete, they submit it, which automatically syncs with the group order created by the leader. After submission, invitees receive confirmation that their order has been successfully added to the group order, eliminating the need for further coordination.
For full case study & results please contact me.
Adam Mitchell
2025
