the goal
Develop the customer journey and create a unified experience that supports all users regardless of if a) they are undergoing Invisalign treatment or b) if they are a general shopper.
The Approach
Hone in on the customer journey and create a unified experience that supports all users regardless of if a) they are undergoing invisalign treatment or b) if they are a general shopper.
The design called for the UX/CX for a highly strategic, data-informed and interactive website that is an extension of the invisalign brand.
Updated Homepage for Featured Products & Collections
Let’s dive in, research.
We sourced trending data to see how information/products were showcased within 3 critical page structures, Homepage, Collection Pages, Product Detail Page.
Challenges faced
Redesigning navigation structure that is seamless with the main Invisalign site.
Lack of user engagement within the pdp details.
Our solutions
We chose to focus our efforts on usage of lifestyle imagery & video to convey interactive, digestible content. This would help the user navigate to products on a more frequent basis improving AOV & CTR throughout.
What were the results?
This project launched in Fall 2022, with continual updates to product line(s) throughout 2024.
For full case study & results please contact me.
Flexible content blocks that provide a robust look at dental accessories
Organizing navigation structure with specificity in mind.
Invisalign
Invisalign is a global medical device company that is changing lives through orthodontic and restorative treatment.
Adam Mitchell
2025
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shop.invisalign.com
Updated Homepage for Featured Products & Collections
Let’s dive in, research.
We sourced trending data to see how information/products were showcased within 3 critical page structures, Homepage, Collection Pages, Product Detail Page.
Cleaning
Alignment
Accessories
Cases
Bundles
Flexible content blocks that provide a robust look at dental accessories
The design called for the UX/CX for a highly strategic, data-informed and interactive website that is an extension of the invisalign brand.
Challenges faced
Redesigning navigation structure that is seamless with the main Invisalign site.
Lack of user engagement within the pdp details.
Organizing navigation structure with specificity in mind.
Our solutions
We chose to focus our efforts on usage of lifestyle imagery & video to convey interactive, digestible content. This would help the user navigate to products on a more frequent basis improving AOV & CTR throuhgout.
Store in Style
Dozens of designs to care for your retainers and aligners in style.
Starry Night
Textured Daisy
Starry Night - Purple Daisy
How To Use
For use with standard Invisalign aligners and retainers. Store aligners and retainers in the case when not in use to minimize damage and loss. This case is not designed to immerse aligners in water for cleaning. Patients who have Invisalign aligners with precision wings should not use this case as the aligners may be damaged.
what were the results?
This project launched in Fall 2022, with continual updates to product line(s) throughout 2024.
For full case study & results please contact me.
the goal
Develop the customer journey and create a unified experience that supports all users regardless of if a) they are undergoing Invisalign treatment or b) if they are a general shopper.
The Approach
Hone in on the customer journey and create a unified experience that supports all users regardless of if a) they are undergoing invisalign treatment or b) if they are a general shopper.
Invisalign
Invisalign is a global medical device company that is changing lives through orthodontic and restorative treatment.
2025
Adam Mitchell