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2026

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Adam
Mitchell

CAFE ZUPAS

Redefining Café Zupas mobile ordering for a seamless catering order experience

Team

Adam Mitchell, Bottlerocket Team (Development)

Role

Lead Designer

Timeline

January 2023 - September 2023

Website

Visit Live Site

About CAFÉ ZUPAS

The Café Zupas mobile app enhances the dining experience by allowing users to customize orders, explore seasonal menus, and access exclusive rewards, with convenient options for pickup, delivery, or dine-in

the goal

Allow users to implement multiple catering orders at Cafe Zupas from online mobile ordering, & app orders.

what we saw

An application that didn’t align with the restaurant’s brand messaging and inefficiently used food menu categories, loyalty dashboard, and other features that hindered conversions.

The Approach

Prioritize opportunities in Cafe Zupas’ entire mobile ordering experience through qualitative, quantitative, and generative research methods

PROJECT brief

In our discussions with the client the main priority was to tackle 4 main objectives .

Refreshed Visuals

Utilize the refreshed branding to create a more engaging and modern user experience.

Unique Ordering Flow

Develop user-friendly pathways for catering orders, enabling customization, submission, and collaborative approval.

Provide Store Information

Make store information readily available for users by ensuring that key details such as location, hours of operation, contact information, and available services are present.

Optimize Loyalty Dashboard

Reimagine the user dashboard experience to encourage additional orders and app engagement

reDesigning the ordering experience

For individual and group order catering we optimized the menu experience to provide a comfortable journey for both parties

Invitee Ordering

Group Leader Ordering

Solutions and page designs

In order for users to recall key features while making their purchase decision we reinforced the newly designed brand identity to facilitate quick recognition between features.

Building customer loyalty

By integrating and gamifying loyalty rewards, we keep users engaged by offering ongoing incentives that encourage regular interactions and repeat purchases.

Through the app, users can easily track and redeem points, access exclusive offers, and receive personalized rewards, creating a sense of value and exclusivity.

Page Design

Home Screen

Order Customization

Order Checkout

For full case study & results please contact me.

Invitee ordering

Invitees receive a link or email from the leader to join the group order, allowing them to browse the Café Zupas menu and customize their individual selections, such as choosing salads, sandwiches, soups, or sides. Once their order is complete, they submit it, which automatically syncs with the group order created by the leader. After submission, invitees receive confirmation that their order has been successfully added to the group order, eliminating the need for further coordination.

Group Leader ordering

The group ordering process allows the leader to initiate the order by selecting a pickup time or delivery option and specifying a location. Afterward, they invite participants to join via a link or email. The leader can track who has submitted their orders, ensuring all participants complete their selections. Once all orders are in, the leader reviews and submits the final order, consolidating everything into a single transaction for convenience.

the goal

Allow users to implement multiple catering orders at Cafe Zupas from online mobile ordering, & app orders.

what we saw

An application that didn’t align with the restaurant’s brand messaging and inefficiently used food menu categories, loyalty dashboard, and other features that hindered conversions.

The Approach

Identify and prioritize opportunities in Cafe Zupas’ entire mobile ordering experience through qualitative, quantitative, and generative research methods

Café Zupas is a fast-casual restaurant dedicated to serving fresh, chef-crafted meals with a variety of wholesome options. Their menu features a wide selection of salads, soups, sandwiches, and desserts, all made with high-quality ingredients to deliver both flavor and nutrition. The Café Zupas mobile app enhances the dining experience by allowing users to customize orders, explore seasonal menus, and access exclusive rewards, with convenient options for pickup, delivery, or dine-in

About CAFÉ ZUPAS

PROJECT brief

In our discussions with the client the priority was to tackle 4 main objectives .

Refreshed Visuals

Utilize the refreshed branding to create a more engaging and modern user experience.

Unique Ordering Flow

Develop user-friendly pathways for catering orders, enabling customization, submission, and collaborative approval.

Provide Store Information

Make store information readily available for users by ensuring that key details such as location, hours of operation, contact information, and available services are present.

Optimize Loyalty Dashboard

Reimagine the user dashboard experience to encourage additional orders and app engagement

Team

Adam Mitchell , Bottlerocket Team (3rd Party Development)

Role

Lead Designer

Timeline

January 2023 - September 2023

Website

Visit Live Site

CAFE ZUPAS

Redefining Café Zupas mobile ordering for a seamless ordering & dining experience

reDesigning the ordering experience

Understanding that the emphasis would be placed on individual and group order catering we optimized the food menu on site to communicate this messaging to users.

SOLUTIONS AND PAGE DESIGNS

In order for users to recall key features while making their purchase decision we reinforced the newly designed brand identity to facilitate quick recognition between features.

BUILDING CUSTOMER LOYALTY

By integrating and gamifying loyalty rewards, we i keep users engaged by offering ongoing incentives that encourage regular interactions and repeat purchases. Through the app, users can easily track and redeem points, access exclusive offers, and receive personalized rewards, creating a sense of value and exclusivity. The program not only motivates users to return frequently, but also enhances their experience with rewards tailored to their preferences.

PAGE DESIGNS

In order for users to recall key features while making their purchase decision we reinforced the newly designed brand identity to facilitate quick recognition between features.

Order checkout

ORDER CUSTOMIZATION

home screen

For full case study & results please contact me.