Adam's Portfolio

2026

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Adam
Mitchell

INVISALIGN

Invisalign is a global medical device company that is changing lives through orthodontic and restorative treatment.

Team

Adam Mitchell, 2 Developers

Role

Lead Designer

Timeline

January 2022 - 2024

Website

Visit Live Site

the goal

Develop the customer journey that supports all users regardless of if a) they are undergoing Invisalign treatment or b) if they are a general shopper.

The Approach

Unify the customer journey through specificity within navigation, collection pages, & copy. Develop new checkout process for general dental accessories.

UPDATED HOMEPAGE FOR FEATURED PRODUCTS & COLLECTIONS

let’s dive in, research.

We sourced trending data to see how information/products were showcased within 3 critical page structures, Homepage, Collection Pages, Product Detail Page.

Flexibile content blocks that provide a robust look at dental accessories

The design called for the UX/CX for a highly strategic, data-informed and interactive website that is an extension of the Invisalign brand.

Challenges faced

Redesigning navigation structure that is seamless with the main Invisalign site. Lack of user engagement within the pdp details.

Flexibile content blocks that provide a robust look at dental accessories

our solutions

We chose to focus our efforts on usage of lifestyle imagery & video to convey interactive, digestible content. This would help the user navigate to products on a more frequent basis improving AOV & CTR throughout.

What were the results?

This project launched in Fall 2022, with continual updates to product line(s) throughout 2024.

For full case study & results please contact me.

INVISALIGN

Invisalign is a global medical device company that is changing lives through orthodontic and restorative treatment.

Team

Adam Mitchell , 2 Developers

Role

Lead Designer

Timeline

January 2022-2024

Website

Visit Live Site

the goal

Develop the customer journey and create a unified experience that supports all users regardless of if a) they are undergoing Invisalign treatment or b) if they are a general shopper.

Develop the customer journey that supports all users regardless of if a) they are undergoing Invisalign treatment or b) if they are a general shopper.

the approach

Create an experience to explore features & educate users on Evie Ring while also giving the user an insight to the app experience.

Unify the customer journey through specificity within navigation, collection pages, & copy. Develop new checkout process for general dental accessories.

let's dive in, research.

We sourced trending data to see how information/products were showcased within 3 critical page structures, Homepage, Collection Pages, Product Detail Page.

The design called for the UX/CX for a highly strategic, data-informed and interactive website that is an extension of the Invisalign brand.

Cleaning

Alignment

Accessories

Cases

Bundles

Flexibile content blocks that provide a robust look at dental accessories

challenges faced

Redesigning navigation structure that is seamless with the main Invisalign site. Lack of user engagement within the pdp details.

our solutions

In order for users to recall key features and benefits while making their purchase decision we reinforced the newly designed brand identity to facilitate quick recognition between features.

How To Use

For use with standard Invisalign aligners and retainers. Store aligners and retainers in the case when not in use to minimize damage and loss. This case is not designed to immerse aligners in water for cleaning. Patients who have Invisalign aligners with precision wings should not use this case as the aligners may be damaged.

WHAT WERE THE RESULTS?

This project launched in Fall 2022, with continual updates to product line(s) throughout 2024.

For full case study & results please contact me.

Store in Style

Dozens of designs to care for your retainers and aligners in style.

Starry Night

Textured Daisy

Starry Night - Purple Daisy