EVIE/MOVANO HEALTH
The Evie Ring is the only smart ring created specifically for women to gain insights that connect the dots between all aspects of health.
the goal
Create an experience to explore features & educate users on Evie Ring while also giving the user an insight to the app experience.
The Approach
Since this product/application has quite the number of health insights we chose to focus on leaning into visual storytelling to educate users on these features.
Using lifestyle imagery and video assets for product features can increase user confidence in while making their purchase decision.
Understanding the app experience
We split the main functions of the application into the following:
Activity
Heart Rate
Sleep Zone
Menstrual Cycle
let’s dive in, research.
the step by step process
Discovery analysis - Rebranding initial company brand & into updated brand guidelines
Competitive Analysis - Discover what the competitive landscape is for similar products and produce theme from this
Brand Audit/Concepts - Aligning the brand with the voice, tone & messaging of business. Pushing this into concepts A/B/C
Strategy Build & Design Concepts - Once the content and direction are approved moving into building out the strategy part of the company branding alongside the visual part of it’s branding elements.
our solutions
In order for users to recall key features and benefits while making their purchase decision we reinforced the newly designed brand identity to facilitate quick recognition between features.
What were the results?
This product launched in Winter 2023 and sold over $1.0M with an ongoing strategy for growth in their customer base.